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Russ Laggan’s Recruiting Agents to eXp Realty: Strategies for Success





Recruiting agents to eXp Realty is a crucial aspect of growing your real estate business. To effectively attract and connect with potential agents, you need a well-thought-out approach that addresses their individual needs and desires. Here are some key strategies and types of agents to consider when recruiting:


1. The Prisoner:

  • Description: These are agents who feel trapped in their current situation and are seeking a change.

  • Approach: Instead of promoting eXp directly, focus on understanding their needs and goals. Ask questions like, "What do you need right now?" Help them see how eXp can provide the solution they're looking for, akin to offering a drill bit when they need a hole.

2. The Level Up Seeker:

  • Description: Agents who are doing decently but aspire to achieve more in their real estate career.

  • Approach: Offer them a path to leveling up by showcasing specific tools and resources within eXp that can help them go from 2 to 20 transactions. Show them how eXp can elevate their business to new heights.

3. The Shift Seeker:

  • Description: Agents who are stuck in traditional methods and are looking for a more efficient and flexible way to do business.

  • Approach: Address their desire for change by presenting eXp as a solution to shift their approach. Highlight the benefits of eXp, such as reduced working hours, more personal time, and improved work-life balance.

4. The Out Seeker:

  • Description: Agents who have tried eXp Realty but feel it's not the right fit for them.

  • Approach: Instead of blaming their previous experience, offer guidance and support. Share how they can transition effectively out of their current situation, and keep the door open for future opportunities.

In your recruitment efforts, it's essential to connect with potential agents personally. Ask them questions like, "What does a good referral look like to you?" This not only helps you understand their needs better but also shows that you're genuinely interested in their success. Remember, it's not always about making more money; agents may have various motivations. Finding your unique approach for each type of agent will significantly improve your recruiting success. By offering tailored solutions and showcasing the value eXp Realty can provide, you can build a strong and diverse team that benefits both you and your recruits.



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